Meaningful ways to connect with your customers through content, events, promos, and more this September.
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School…
So in this post, I’m going to equip you with over 50 unique September marketing ideas, along with real examples from businesses just like yours.
Holiday lists
Ideas based on
September is National Suicide Prevention Month.
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Here are just some of the many holidays and national days of September. You can see a full list of days and dates at the bottom of this post.
Side note: Check out our Labor Day Instagram captions ideas.
There are plenty of opportunities to be proactive with diversity, equity, and inclusion this month. In addition to the ones featured below, there’s also Love People Day, Gay Men’s HIV/AIDS Awareness Day, and Intergeneration Month.
Just One Human Family Day occurs every September 12 and it’s exactly what it sounds like. It’s a day to remember that no matter where we come from, what language we speak, what we look like, what our abilities and beliefs are, or how we identify ourselves—at the end of the day, we are all just one big human family living on this planet, all deserving of compassion from one another. You can incorporate this into your business marketing by:
Women in business are a force to be reckoned with in today’s economy. This holiday occurs on September 22.
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National Hispanic Heritage Month, which actually runs from September 15 to October 15, is a time to celebrate the history, culture, and contributions of Latinx and Hispanic Americans. Here are some ways to recognize it in your marketing:
Your business doesn’t necessarily have to be in an industry directly tied to any of the September awareness causes. Here are some ideas for incorporating September causes into creative, low-budget marketing.
It comes as no surprise that September is National Self-Improvement Month. It’s the second new year of the year when people get back into their routines after summer. Here are some ideas for marketing around this evergreen topic:
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There are several ways to engage your audience and your employees with cause-based marketing in the name of childhood cancer awareness. You could:
With September being Food Safety Month, this is an opportunity for health specialists and restaurants to promote their services, publicize their best practices, and reassure customers.
You could also tie it in nicely with the back-to-school theme, like with the example below:
National Wilderness Month celebrates the anniversary of the Wilderness Act, which was pivotal in the conservation of American land and the creation of national parks. Here are some ways to use it in your marketing:
So August is actually the official National Back to School Month, but who are we kidding? Any type of business can participate in the back-to-school season. You can:
We’ve got plenty more with these Easy Back-to-School Marketing Ideas That Work for Any Business.
Yes—National Talk Like a Pirate Day is a thing and it occurs on September 19. But I’ll let you come up with your own ideas for that day (I am THIS close to throwing in a pirate pun). Let’s talk about some of the many other special days of September.
If it weren’t for Labor Day, the first Monday of September would potentially be the worst Monday of the year. Here are some ideas to try out:
For more awesome ideas, check out these Labor Day Social Media Posts, Promotions, & Marketing Ideas To Celebrate.
This day is dedicated to the 2,977 victims of September 11. Here are some ways to show your support:
Opening night for the NFL falls in September. Celebrate the season opener with some creative marketing for your business. Here are some ideas:
The autumnal equinox (for the Northern Hemisphere) occurs in the last week or so of September, which means that the number of daylight and nighttime hours is the same. This celestial holiday (yay) marks the official end of the summer (sad).
But the first day of fall is a beautiful second new start granted to us each year—hence why September is the new January. So it’s a great opportunity to publish content around fresh starts and fall collections.
And since this day happens at the end of the month, you can run a countdown series all month long.
You may also be interested in using any of these 157 authentic fall hashtags.
Positive Thinking Day falls on September 13 every year and never gets any less versatile. Any business can use this holiday for just about any reason: to cheer up, motivate, encourage, compliment, thank, help, inspire, or [insert any positive verb your heart desires here]. Dentists can connect this to smiles, physical therapists to recovery, interior designers to decorating, and the list goes on.
National Working Parents Day falls on September 16. If your audience includes working parents, humanize your brand and acknowledge their hard work. And don’t forget about your parent employees!
Good Neighbor Day, on September 28, is a good time to do some outreach across your Instagram, LinkedIn, or geographically local network. Acknowledge fellow neighboring businesses on social media to encourage a sense of community, or come up with a contest where followers or employees can nominate good neighbors for a grand prize.
National Read a Book Day is a creative way for preschools, tutors, and other education-oriented businesses to market themselves. If your business isn’t related to education, read a book related to your industry and share your insights and learnings on your blog or social media profiles.
This is also a good time to give back to your community by reading a book to children or the elderly. Volunteering is not only an honorable thing to do, it will make you feel good and as a bonus, likely increase brand awareness in your local market.
September 5 is the International Day of Charity. Choose a local charity to support and get your employees involved, whether in person or virtually.
Or, if you’re already supporting a charity, feature them on your blog or social media profiles and invite your followers to support them as well.
This day has been recognized around the world every September 21 since 1981. Post an inspiring quote or image, participate in a fundraiser, or run a little peace sale like Niji Nursery did:
September 1 is a popular moving day across the country. This is a good time for movers, furniture stores, and other moving-related businesses to make sure their websites and listings are optimized for Google local search. People new to the area will resort to their go-to search engine to find what they need, and you want to appear first.
The most efficient way to improve your local online presence is by optimizing your Google Business Profile.
Within your Google Business account, you can create posts that publish directly to your listing about special offers and promotions. These posts will appear whenever your listing appears on Google Search and Google Maps.
You can, and should, populate your own Q&A section on your Google Business Profile. This helps you to get ahead of common customer questions and increase their confidence in choosing your business. Take this time to address of any questions that may be particularly relevant for fall, such as:
If you have a seasonal business, make sure to reflect any changes in your hours on your Google listing. When it comes to local marketing, the details are key.
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Our friends at LocaliQ share some great September newsletter ideas, but here are just a few:
Hopefully these September marketing ideas and examples have given you some material to work with for your blog, social media profiles, websites, and other free marketing channels.
For more monthly marketing ideas, browse our collection…
As promised, here’s the full list of September social media holidays, courtesy of National Day Calendar:
September 1
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