Similarities and differences in formats, targeting, placements, metrics, costs, and more!
Take your campaigns beyond keyword targeting—yes, even with search ads.
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
These little nuances can lead to lots of wasted spend, but we’ve got you covered.
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.
We’ve collected and analyzed the best display ads to help you come up with the perfect campaign for your business.
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
Sometimes we all need some creative inspiration. That’s why we’ve gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.
Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we’re ranking our top Google Display Network features, including parallel tracking, video assets, and more!
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
