Use these summer-fun-filled content ideas to fill your June marketing calendar.
June marks the official start of summer, opening up many creative ways to connect with your audience. Throw in June’s holidays, summer solstice, and a bounty of food-themed days of appreciation (we’re looking at you, National Doughnut Day), and your June content calendar runneth over.
With all that fun in mind, we’ve gathered dozens of creative June content ideas. From entertaining videos to educational emails, you’ll find plenty of inspiration to fill this month’s content calendar.
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Although this month does not have any tentpole holidays like Thanksgiving or Christmas, there are several June holidays worth celebrating.
Great parents should be celebrated every day, but let’s face it, they’re often in the background doing the hard work most people don’t see. That’s why we celebrate Mother’s Day in May and Father’s Day in June, so these often unsung heroes get a little of the recognition they deserve.
If you want to get a gift for a dad with no strings attached, buy them a broken guitar (cue the groan). But seriously (sort of), Fire Department Coffee found a fun way to celebrate Father’s Day with an Instagram Reel full of dad jokes.
This is a low-lift way to have a little fun with your audience while keeping in the spirit of Dad’s big day.
Here’s another thing to be aware of. Father’s Day can be a difficult time for some people. If you’re running a Father’s Day email campaign, give your subscribers a way to opt out.
here are several other June content ideas geared toward dads and the people who care about them:
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On June 19, 1865—more than two years after President Lincoln signed the Emancipation Proclamation—Union troops arrived in Galveston Bay, Texas, the final holdout for the practice of slavery in the US. On that day, 250,000 enslaved Africans were finally granted their freedom. We now commemorate the history of that day as Juneteenth, often considered the second American Independence Day.
Juneteenth festivals are increasingly popular, with events popping up in big cities and small towns alike. The Brooklyn Mavens help their followers find the events by posting a video on Instagram with a roundup of what’s happening Juneteenth weekend.
You can do the same on social media posts, blog posts, or even by email. But there are plenty of other ways to share in this important day. Here are a few ideas to get you started:
For many people, the 4th of July is a big event that requires plenty of planning. That means you should share at least some of your Independence Day content ahead of time in late June.
ExtraSpace Storage shows us how it’s done with an extensive blog post full of ideas for a sparkling Fourth of July party.
You can use the same strategy and create a big roundup of party planning ideas or go deep on one or two parts of planning a celebration, like these:
Sometimes, the fastest way to your followers’ hearts is through their stomachs. When it comes to planning your June marketing, don’t sleep on June’s variety of victual delights.
If you need to fill a hole in your June marketing calendar, celebrate one of the most beloved foods on the planet: the mighty doughnut! Just about anything you publish will garner good feelings (and maybe make your competition a little jelly).
The icing on top is that your brand doesn’t need to be a purveyor of cylindrical breakfast snacks at all. Take a look at this pastry-perfect post from Famer’s Almanac.
What’s brilliant about this tactic is the social media post directs viewers to a recipe on the Almanac’s website, offering a surgery slide into the business’s marketing funnel. Want to cash in on this confectionary? Try these Doughnut Day ideas for yourself:
It may not have the draw of doughnuts, but no food signifies the start of summer like a fresh ear of corn on the cob. National Corn on the Cob Day, celebrated on June 11, is the perfect opportunity to engage anyone stalking your marketing channels.
This diabetes wellness account on Facebook has a cool take on hot corn. It shows you how to prepare corn on the cob without the extra calories and salt that come with traditional methods.
There are dozens of variations on the recipe that you can use. But don’t stop there. Mix in some more of these corny content ideas:
We told you June was full of food-themed content opportunities. Here’s the proof.
While there’s plenty to celebrate in June, there are also many causes, movements, and historical events to remember and discuss. Create some space in your content plan to spread awareness of these important issues.
LGBTQ Pride Month is celebrated each June to honor the 1969 Stonewall Uprising, commemorate the positive impact people in this community have had, and remember those lost to LGBTQ hate crimes.
Live events, such as parades, lectures, concerts, workshops, and more, are a big part of Pride Month. Use one of your email newsletters to connect people with these happenings throughout the month.
If you want to be an ally, find meaningful ways to lend your content platforms. These ideas will get you started:
On D-Day, we remember the thousands of brave soldiers, sailors, airmen, and marines who participated in the Invasion of Normandy during World War II—the largest amphibious invasion in history.
Plumbers “R” Us does an excellent job of using its Instagram page to remind its followers of the aftermath of D-Day.
Here are a handful of ideas you can use to keep the memory of this day alive:
June offers a lot to be thankful for and mindful of. These additional content ideas are a great way to share this with your followers and customers.
Summer takes off in June, so there are plenty of sun-fueled topics to discuss online. Travel, beach days, pool parties, and outdoor activities are all on the table. These creative June content ideas will let you tap into those hot summer vibes.
Engagement is key to success in digital marketing. You don’t just want to talk at your audience; you want them to participate in the conversation. One surefire way to do it is to ask questions.
Here’s a simple option to start the conversation. Post a question in an image that people can answer in the comments.
Polls on Instagram and other platforms can also work. You can even ask for feedback through email and ask if it’s okay to share it on other channels. The opportunities are endless, so consider this list of questions as inspiration for your next June campaign:
User-generated content is the not-so-secret weapon of the best online marketers. Why is it so great? Because it’s a fast way to fuel your online content from real people who use your product. It’s a triple win!
UGC is great for June content because people are excited to share their images of early summer. To boost your June UGC campaign, tie it to a free giveaway or contest, like Hydroflask did.
Ask your fans and followers to enter the contest by following your account, liking or commenting on the post, or clicking a link to a contest landing page. Notice how Hydroflask also used a unique hashtag. That’s a fantastic tactic to make it easy for people to share your campaign in their networks.
You can run a UGC campaign at any time, but here are a few days in June that would be ideal for it:
People start making summer plans as soon as the temperature starts climbing. It’s easy to feel like you’ve left something important off the list. Help your audience by creating a themed summer to-do list and distributing it as part of your June content calendar.
YouTuber Becca Bradley posted this summer bucket list on YouTube, which gave her followers many ideas for spending their summer days.
What’s great about this June content idea is that you don’t need expensive recording equipment or editing apps. Just make a list of summer activities and explain them. You can even add a theme, like activities with your pet or activities for kids.
Give your summer to-do lists a little more focus by tying them to fun observance days. Here are some ideas:
Your June content will be a valuable marketing tool whether you’re after awareness, looking for leads, or counting on conversions. The keys to success are to be authentic and creative so your audience has a reason to look forward to the next post, email, or video.
While you mull over the content that will fill your June calendar (and start thinking about July content), get even more inspiration from these June marketing guides:
