Express your brand’s personality, attract customers, and celebrate diversity!
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.
Read on to learn all April themes, holidays, and awareness causes you can leverage for promoting your business and see real examples from businesses across various industries to give you some creative inspiration.
🗓 Psst.. For ideas for the whole year, download this awesome marketing calendar.
We’ve got plenty of options when it comes to socially aware April marketing. Here are some of the many themes and causes recognized in April:
We like to highlight the diversity, equity, and inclusion-friendly observances for each month anyway, but it’s especially important during Diversity Month! Here are the holidays that can help you celebrate diversity:
We have lots of DEI resources here to help you out!
Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:
Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.
🚨 Are your PPC campaigns ready to take on your April marketing initiatives? Find out with our free Google Ads Grader!
Autism affects one in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:
Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.
Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.
In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative! This is a great way to increase Instagram engagement and spark a conversation.
🚨 Get copy-and-paste social media posts ready to go for April (and every month of 2024) in our free social media template!
Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals.”
Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.
If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.
Have some fun with your marketing on April 1. April Fools’ Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools’ Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.
We’ve got plenty of April Fool’s Day social media ideas here.
If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.
If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.
WordStream has a Boston-based team, so we’re huge supporters of the marathon, but you don’t have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer “carb loading” pre-marathon meals and massage studios can offer discounts to runners.
Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!
Get more April social media holidays and ideas to fill your calendar here!
Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:
On National High Five Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.
You could also publish an engaging Facebook post inviting customers to tag people they’d like to give a virtual high five.
Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.
If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!
If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.
Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!
Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for some green marketing. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.
Although Easter is March 30 this year, there are still ways you could incorporate Easter or Passover themes into your April marketing. Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a “peeps” special like this business did:
Here’s a big list of Easter messages and greetings. Plus, our friends at LocaliQ have plenty more Easter marketing ideas for you to check out.
Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.
Restaurants and bars can host post-Tax Day parties. Retail stores can have after-Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.
Or you can do something fun with numbers like this restaurant did:
Spring cleaning is high time for businesses looking to advertise cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.
Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.
Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.
Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday. Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.
From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of April marketing ideas your business can take advantage of. Plus, if you try the April marketing ideas above but feel ready to take your strategy to the next level, see how our solutions can help your business see success no matter the month! And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:
And here’s our full series of monthly marketing ideas
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LocaliQ.
As promised, here are all the observances and holidays celebrated in April, courtesy of Holiday Insights:
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